Building commercially stronger businesses.

Senior commercial leadership for ambitious consumer brands and SMEs that need sharper strategy, stronger execution and experienced hands-on support.

How I help Experience

Experience

Senior operator experience, applied practically.

12+Years in commercial and operational leadership

£1–15mSweet spot for ambitious SMEs moving into their next stage

UK + EuropeRetail, foodservice, DTC and international growth

Brands worked with

Retailer & channel experience

Not another consultancy.

Good businesses rarely struggle because they lack ambition. They stall when commercial complexity begins to outgrow instinct.

Sales become less predictable. Teams become harder to align. Forecasts stop matching reality. Growth creates new problems.

JBX Commercial brings experienced commercial leadership into that gap — with sharper decisions, practical execution and no unnecessary consulting overhead.

Commercial capability, flexed around the problem.

Fractional Commercial Leadership

Embedded senior leadership for businesses that need experienced ownership without a full-time Commercial Director.

P&L and commercial strategy
Sales team leadership
Board and executive support
Retail and international growth

Growth Strategy

Clear priorities translated into a focused, financially grounded and executable commercial plan.

Route-to-market and channel strategy
Pricing and margin
Customer prioritisation
International expansion

Commercial & Operational Excellence

Building the planning, systems and operational disciplines that improve margin, cash and execution — and make growth more predictable and scalable.

Forecasting, demand & inventory planning
COGS, margin & supply chain optimisation
KPIs, systems & commercial reporting
Team structure, process & accountability

Strategic Advisory

Experienced commercial perspective for leaders navigating growth, investment, change or increasing organisational complexity.

Board and investor preparation
Acquisition readiness
Strategic challenge
Commercial decision support

Built for the messy middle

When traction is proven, but instinct alone is no longer enough.

GrowthTurning ambition into sharper priorities and a commercially grounded plan.

TurnaroundImproving forecasting, margin discipline, accountability and execution.

ScaleBuilding teams, systems and operating rhythm for a bigger business.

Exit readinessStrengthening commercial performance, systems and leadership ahead of acquisition or investment.

Jamie Bott

Commercial operator. Builder. Practical partner.

I am a commercial and operational leader with 12+ years’ experience helping consumer and FMCG businesses grow across retail, foodservice, e-commerce and international markets.

JBX Commercial is designed to bring that experience to ambitious businesses in a flexible, hands-on way — senior enough to shape the decision, practical enough to help execute it.

Commercial leadershipCommercial Director, sales leadership, P&L ownership and board-level input.

Operational leadershipCOO experience, planning, process, systems and cross-functional execution.

Growth & turnaroundScaling consumer brands, improving performance and bringing greater commercial discipline.

Transaction readinessExperience strengthening an SME for acquisition, including commercial and operational preparation.

Working together

Flexible by design.

Fractional

1–3 days per week

Embedded leadership and ownership of ongoing commercial priorities.

Project

4–12 week sprint

A defined commercial problem: growth planning, forecasting, pricing, COGS, supply chain, working capital, route-to-market, acquisition readiness or team reset.

Advisory

Ongoing support

Regular strategic sessions and on-call commercial perspective for founders, CEOs and leadership teams.

Aligned partnership

Fees + equity

For selected longer-term engagements, a blended structure combining a reduced cash fee with an equity participation can be considered — aligning incentives around sustainable value creation.

JBX Forecast

Forecasting without the spreadsheet chaos.

A simple web-based sales forecasting and inventory planning app for startups and SMEs, with AI-assisted modelling built in.

Sales forecastingInventory planningAI-assisted modelling

From £89per user / month

Explore JBX Forecast Request a demo

JBX Forecast

FY27 Plan

Revenue

Customers

Products

Inventory

Forecast£1.84m+18.4%

Units421k+12.1%

Stock cover8.6 wksOn plan

CustomerJanFebMarQ1

Retailer A£42k£48k£54k£144k

DTC£31k£34k£39k£104k

Foodservice£18k£21k£24k£63k

AI-assisted modelling

Start a conversation

Let’s build something commercially stronger.

If the opportunity is there but the route forward is not yet clear, let’s talk about what is getting in the way and whether JBX Commercial can help.

jamie@jbxcommercial.com ↗