JBX
Senior commercial leadership for ambitious businesses

Building commercially stronger businesses.

JBX Commercial helps ambitious consumer brands, fast-growing SMEs and founder-led businesses sharpen strategy, improve execution and build the commercial capability needed for their next stage.
How I helpWhy JBX
Experience

Senior operator experience, applied practically.

12+Years in commercial and operational leadership
£1–15mSweet spot for ambitious SMEs moving into their next stage
UK + EuropeRetail, foodservice, DTC and international growth
Brands worked with
John Lewis
Whittard of Chelsea
Rococo Chocolates
VITL
Islands Chocolate
Retailer & channel experience
Tesco
Waitrose
Sainsbury's
Selfridges
Ocado
Whole Foods Market
What JBX is

Not another consultancy.

Good businesses rarely struggle because they lack ambition. They stall when commercial complexity begins to outgrow instinct.

Sales become less predictable. Teams become harder to align. Forecasts stop matching reality. Growth creates new problems.

JBX Commercial brings experienced commercial leadership into that gap — with sharper decisions, practical execution and no unnecessary consulting overhead.

Where I help

Commercial capability, flexed around the problem.

01

Fractional Commercial Leadership

Embedded senior leadership for businesses that need experienced ownership without a full-time Commercial Director.

  • P&L and commercial strategy
  • Sales team leadership
  • Board and executive support
  • Retail and international growth
02

Growth Strategy

Clear priorities translated into a focused, financially grounded and executable commercial plan.

  • Route-to-market and channel strategy
  • Pricing and margin
  • Customer prioritisation
  • International expansion
03

Commercial & Operational Excellence

Building the planning rhythm, systems and disciplines that make growth more predictable and scalable.

  • Forecasting and sales planning
  • KPIs and targets
  • CRM and pipeline discipline
  • Team structure and process
04

Strategic Advisory

Experienced commercial perspective for leaders navigating growth, investment, change or increasing organisational complexity.

  • Board and investor preparation
  • Acquisition readiness
  • Strategic challenge
  • Commercial decision support
Built for the messy middle

When traction is proven, but instinct alone is no longer enough.

GrowthTurning ambition into sharper priorities and a commercially grounded plan.
TurnaroundImproving forecasting, margin discipline, accountability and execution.
ScaleBuilding teams, systems and operating rhythm for a bigger business.
Exit readinessStrengthening commercial performance, systems and leadership ahead of acquisition or investment.
Jamie Bott

Commercial operator. Builder. Practical partner.

I am a commercial and operational leader with 12+ years’ experience helping consumer and FMCG businesses grow across retail, foodservice, e-commerce and international markets.

My background spans founder-led businesses, fast-growing SMEs and investor-backed companies, with responsibility across commercial strategy, full P&L leadership, turnaround, operations, forecasting, international expansion, team development and acquisition readiness.

JBX Commercial is designed to bring that experience to ambitious businesses in a flexible, hands-on way — senior enough to shape the decision, practical enough to help execute it.

Commercial leadershipCommercial Director, sales leadership, P&L ownership and board-level input.
Operational leadershipCOO experience, planning, process, systems and cross-functional execution.
Growth & turnaroundScaling consumer brands, improving performance and bringing greater commercial discipline.
Transaction readinessExperience strengthening an SME for acquisition, including commercial and operational preparation.
Working together

Flexible by design.

Start a conversation

Let’s build something commercially stronger.

If the opportunity is there but the route forward is not yet clear, let’s talk about what is getting in the way and whether JBX Commercial can help.

jamie@jbxcommercial.com ↗